Wednesday, February 10, 2016

Idea Napkin No. 1

Week 6

1. My name is William and I am currently pursuing a major in Advertising. My skills are my abilities to read people well and my knowledge of brewing. I brew my own beer so I am well versed in the terminology and can communicate well with other beer manufactures. My aspirations are to include my love of advertising along with my passion for brewing. I hope to incorporate my cooler idea along with what breweries think that they need.

2. I am offering a cooler with a structurally sound and sleek design. The new cooler will build up this new design while also incorporating technology such as wireless speakers and usb charging ports. The Coleman company design of today’s cooler as not been changed in decades and we want to make tomorrow’s cooler even better

3. I am selling to a very large market, mostly college students who want more out of a standard cooler. My customers are not just looking a normal outdoor cooler, they want something that offers more.

4. My customers are willing to put a little more into a cooler that they know will last a long time and will give plenty of enjoyment.

5. What sets me apart is my idea to improve upon a product that has not truly changed shape in decades. I have connections to breweries and combining their knowledge with mine I can create a mass appealing product that will change the cooler business.

I believe that my five points fit well together, but my hardest challenge will be getting people out of the mindset of going back to previous coolers. While I belive that many people will be interested having a cooler with so many capabilities, many people will be drawn back to the older coolers and question if it is worth the cost. Everyone wants a reliable cooler, but the add-ons could be seen as not necessary. I think that will be my biggest problem.

4 comments:

  1. This is a very innovative idea, William. I never even would have thought about the possibility of having built-in speakers in a cooler. I think that a lot of college students would like this idea. Your product would also be better than your competitors because it is so unique. If the quality is good, then I think people would buy this.
    Check out my post: http://tylermurton.blogspot.com/2016/02/idea-napkin-no-1.html

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  2. Hey Marissa, I think your idea of BUS-y 4 U is great idea. I love the idea of having an app that not only tells me the location of the bus, but also if it is full. There have many times where I had to wait for another bus because the previous one was full. I think your “Why do they care” section well defines how your idea is the superior choice. If you would like to look at my idea, the link is http://willrandent.blogspot.com/2016/02/idea-napkin-no-1.html

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  3. Will,

    I believe this is a great concept. I often use coolers and speakers so putting two in one would be something I personally, would use very often. Especially with the USB port in the cooler as my phone is always dying and I constantly need a charge. I also agree that you would be selling to a huge market because of everyone our age. Keep up the great work! My concept is for a fitness app I call 'FitStop.' I would love to hear your feedback the link is:

    http://colehouser.blogspot.com/2016/02/idea-napkin-no-1.html

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  4. Hey Marissa, interesting idea for sure. Never wouldve crossed my mind. I bet if you were able to market the brand well enough, you could build up a reputation like that of YETI coolers. Keep it up!

    http://alagana6444.blogspot.com/2016/02/idea-napkin-no-1.html

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