Week 9
1. Who I am.
I am a University of Florida student and an aspiring entrepreneur.
I am working towards my Advertising degree and hope to apply what I have
learned to better market my hi-tech cooler
2. What I am offering to my customers.
My product is a cooler with a sleek design that offers
function as well as options for the customers. My cooler design will be durable
and be able to stand up to years of use as well as high-tech options for a
luxury cooler for the on the go. My cooler will include water proof blu-tooth
speakers, usb charging and built in cup holders.
3. Who I am offering to.
I am looking at college kids and younger adults who are
looking for a high-end cooler that will last years.
4. Why do they care?
They should care because cooler designs have not been
changed in over 50 years. This cooler will attract many with its sleek design and
high tech equipment. Not only will it look and sound great, it will also
function like any high end cooler would.
5. What are my core competencies?
What sets me apart from my competitors is that am getting an
top tier education. My design will also revolutionize the cooler industry
I believe that my education as well as my revolutionary product
go very well together. My knowledge in media and advertising will help get
major attention and help my product sell. I also think looking at young adults
will be best people to sell to because they will know that they will get what they
are paying for. Overall, I think my product will do very well.
