Week 7 Reading Reflection

week 7

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

The biggest surprise was the different types of marketing philosophy. The section also describes how competitive pressure, the entrepreneur’s background, and shot-term focus can influence the choice of a marketing philosophy. You can be successful with either the production, sales, or consumer philosophy approach, but each entrepreneur will have a different approach.

2) Identify at least one part of the reading that was confusing to you.

Market segmentation was a little confusing to me because I would have difficulty segmenting my own venture. The book gives an example of ice cream, but I would have trouble finding a niche for customers.

3) If you were able to ask two questions to the author, what would you ask? Why?

My first question would be is it possible to combine marketing philosophies? I want to know because I want to be consumer driven, but I would also like to incorporate production focused philosophy.

My second question would be what is the best way to find you niche market for your product? I would ask this so that my advertising is not wasted on people who do not want my product.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I agreed with everything the author said and I enjoyed reading this section in the textbook. I enjoyed the marketing philosophy section the most.