Week 9
1. Who I am.
I am a University of Florida student and an aspiring entrepreneur.
I am working towards my Advertising degree and hope to apply what I have
learned to better market my hi-tech cooler
2. What I am offering to my customers.
My product is a cooler with a sleek design that offers
function as well as options for the customers. My cooler design will be durable
and be able to stand up to years of use as well as high-tech options for a
luxury cooler for the on the go. My cooler will include water proof blu-tooth
speakers, usb charging and built in cup holders.
3. Who I am offering to.
I am looking at college kids and younger adults who are
looking for a high-end cooler that will last years.
4. Why do they care?
They should care because cooler designs have not been
changed in over 50 years. This cooler will attract many with its sleek design and
high tech equipment. Not only will it look and sound great, it will also
function like any high end cooler would.
5. What are my core competencies?
What sets me apart from my competitors is that am getting an
top tier education. My design will also revolutionize the cooler industry
I believe that my education as well as my revolutionary product
go very well together. My knowledge in media and advertising will help get
major attention and help my product sell. I also think looking at young adults
will be best people to sell to because they will know that they will get what they
are paying for. Overall, I think my product will do very well.
Hey William, I really like your creativity thinking when redesigning the cooler with modern day technology. I can see this becoming a big trend among college and young adults that have a need for high-end coolers to show off. I agree that you're advertising education will assist you in selling your product. Check me out: http://vincentdimenna.blogspot.com/2016/03/idea-napkin-no-2.html
ReplyDeleteHey William,
ReplyDeleteYou definitely have a really unique business idea here, and I thought your post was really good. I think that the blu-tooth speakers are a really high tech feature. This kind of thing would definitely appeal to college students or young adults. I think that the durability would be a hard concept to perfect due to how long you claim the cooler will last. Overall, you did a really good job.
If you’re interested, check out my blog too!
http://wallacestage.blogspot.com/2016/03/idea-napkin-no-2.html
Hi there, Will
ReplyDeleteI think you have come up with an amazing idea. And you are completely right when you say that the design of coolers has never been changed for years. Furthermore, incorporating the built-in speakers is such a convenient thing to have! Indeed, wherever someone has a cooler, speakers will be needed! The fact that they are water proof is also a plus. I hope things go well and I am interested in seeing the actual design of them, maybe a drawing of what is in your head. Keep it up!
You can check out my second idea napkin here:http://ariannaschmid.blogspot.com/2016/03/idea-napkin-2.html
Hi Will,
ReplyDeleteI love your concept. They don't have many high quality good things like that. It is something that I would 100% use at the pool, beach, or any outdoor activity. I think the target market is great. Maybe consider advertising it to people with boats or in stores that are close to the beach!
Check out my blog at :
http://ericanudelman.blogspot.com/2016/03/idea-napkin-no-2.html